1. Invest in High-Quality Product Images

Strong visuals build buyer confidence. Use clear, high-resolution photos to show true colour, texture and detail.

• Use natural or soft lighting to avoid harsh shadows.
• Shoot multiple angles: front, side and close-up details.
• Choose a neutral background (white or light grey) and avoid filters, clutter or watermarks.

2. Write Clear, Detailed Product Descriptions

Treat the description as your online salesperson — answer buyer questions and remove doubt.

• Include specifications: size, weight, materials or ingredients.
• Describe intended use and benefits.
• List certifications, packaging and storage instructions where relevant.
• Keep language simple and avoid unnecessary jargon.

3. Tell the Story Behind Your Brand

Authentic stories connect with buyers. Explain origins, local impact or production methods to add meaning and value.

Example: “Our handmade soaps are produced in Mutare using herbs from the Eastern Highlands, supporting local women’s cooperatives.”

4. Keep Information Up to Date

Regularly review your profile and listings to maintain accuracy and trust.

• Update availability, specs and pricing.
• Ensure contact and company details are current.
• Remove discontinued items promptly.

5. Highlight What Makes You Unique

Showcase your USPs — locally sourced materials, sustainable practices, community impact or awards — so buyers understand why to choose you.

6. Respond Promptly and Professionally

Fast, accurate replies increase the chance of closing deals.

• Respond to RFQs and messages within 24–48 hours.
• Be transparent about pricing, lead times and shipping.
• Use a polite, businesslike tone to build reputation.

7. Ensure Consistent Branding

Maintain visual and tonal consistency across listings to build recognition.

• Use your logo and brand colours consistently.
• Keep photo style and messaging uniform.
• Include short demo videos where possible to increase engagement.

8. Showcase Export Readiness

Reassure buyers you can deliver by clearly listing export experience and capabilities.

• State production capacity, typical lead times and past export destinations.
• Mention logistics partners (e.g., DHL, FedEx) and any export or quality certifications.
• Attach or reference export licenses and quality documentation when available.