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bsp-ta-tassburg

85% Positive (562 rating)

Tassburg is a fasteners manufacturer which was started in 1967 by Tassilo Burger. In the 70s Tassburg made significant inroads into the Southern African fastener market and enjoyed enviable reputation for the quality of product manufactured. Over the years Tassburg has expanded and increased its product lines with the manufacturing of certain lines of bolts to supply the building, mining, and agricultural industries in Zimbabwe. From humble beginnings Tassburg has developed into a renowned screw manufacturer. The product range was expanded dramatically in 1974. With the same vision that Burger had, we acquired Tassburg with the hope that it will contribute to the growth of the economy. With this in mind a few positive changes have been made since its acquisition from Zimplow these are as follows: 1. Relocation of manufacturing plant: The factory was relocated from Harare to Bulawayo. The move resulted in a decrease in rental of about 66.6% this drop came a long way in assisting with operating effectiveness and cost management. 2. Exhibition at the Trade Fair: In an effort to attract new customers the exhibited at the ZITF which is an annual event held in Bulawayo where businesses get an opportunity to network. The response we received was remarkable, which resulted in orders being secured that translated to actual sales. Currently we are developing screws for a local manufacturing company that previously imported from China. 3. Expansion of product range: After market research was carried out an introduction of hook bolts to the vast catalogue of fasteners was identified. Fortunately the machines currently being used were able to make these products without any major modifications. 4. Establishment of Sales and Marketing Team: This consists of employees that have been with the company for many years that have built relationships with customers and that understand fully the products made. To compliment this, personnel with marketing expertise that are new to the company have been engaged. The pooling in of people with different skills will allow the Tassburg brand to re-establish its position in the market. At present we are the only manufacturer of fasteners in Zimbabwe which gives us a competitive advantage. Furthermore, we have managed to retain experienced employees whom have been with the organization for many years thus not compromising on product quality. In the long run, the implementation of all the above and an increase in capacity utilization will result in Tassburg being the major supplier of fasteners in Zimbabwe.

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